Music Video Analysis (Performance)

Royal Blood- Little Monster.
One element of the video that shows stereotypical and non-stereotypical rock conventions are the characters involved. One group of characters, the crowd, shows typical rock conventions in a range of different ways. For example, the crowd shows aggressive behaviour at the live performance (which is usually linked with rock shows because the music the artists play encourage that behaviour). Some examples of aggressive behaviour featured in the Royal Blood video involve crowd-surfing, shouting, jumping and pushing around. However, the actual appearance of the Royal Blood members go against the stereotypical image of a rock band, which could mislead the public into thinking, they’re something they are not. For example, a stereotypical rock band would be seen with long hair, leather jackets, black clothing, just like Metallica. Whereas the members of Royal Blood have short, stylish hair and stubble, alongside of this, they also follow the current fashion trend e.g. denim and bomber jackets, this itself goes against typical rock conventions. This is a typical performance style music video as it focuses purely on the bands actual performance, it shows them performing to a crowd, the band is playing. The props/ shots etc. are realistic and therefore shows the 'realness of their performance.' A black and white overlay is used throughout to highlight the rock genre, it seems quite dark and violent, yet also exciting. Due to the video being based on pure performance rather than any narrative or conceptual themes, the video is difficult to analyse for any story lines or short events.

Hey Ya- Outkast
 The genre for this song is Hip Hop, it is not a typical video of this genre. It's based on the Beatles performance on the 'Ed Sullivan show', again this highlights its contrast to typical Hip Hop music videos as the Beatles are a well known rock/pop band. It contains band members with contrasting ego's, playing different instruments or singing. Again with Royal Bloods's song Little Monster it focuses on performance, however it also contains a narrative unlike Royal Blood's video which was pure performance. The video pan's to show an actual performance. The band members all are wearing something green, with the lighting and hearts in the background also green. This follows the typical convention of a performance as they all have similar/matching outfits during live performances. All dancing was improvised and therefore highlights the realness of performance.