Music Video Analysis (Concept/Interpretive)

Californication- Red Hot Chili Peppers
A song about the deterioration of society, this reflects how the world is becoming very superficial and plastic, this idea is reflected in Red Hot Chili Peppers music video. The key concept for californication is the fact that the whole video looks like a video game; therefore a superficial and fake reality. The band also perform yet it still follows the concept of a video game; for example the setting they are in looks false. The song is about the effect that Hollywood has had on society around the world, we're going through life like a video game. It follows the typical conventions of a conceptual music video as it sticks the video game idea throughout. his video is the best example of intertextuality in music videos i have seen so far. This videos reference refers to video games. The video not only take the animated route of video games but features of a typical video game also appear on screen such as player profiles and statistics. The clips of this video appear as though the audience are controlling it through playing a video game. This video also stands out to me because not only is it animated but there are also shots of the band which would appear in a performance based video. Concept videos usually are combined with one of the other two styles, in this case it follows a narrative and also includes performance.

Mumford and Sons- Hopeless Wanderer
This music video follows quite a comedic concept, throughout the whole video the members of Mumford and Sons are replaced by famous faces; Jason Sudeikis, Jason Bateman, Will Forte and Ed Helms. This concept makes you almost do a double take, it's something you don't expect. Concept videos are based around a single idea or concept and are usually unusual and obscure, his unusual content is an attraction to many consumers. In this case the famous faces imitating the band. Concept videos usually are combined with one of the other two styles, in this case performance. The video is quite a contrast to the folk style music, the music is quite melancholy, however the music video is quite comical, the famous faces concept will attract a lot of people to listen to the music. A successful concept video will keep the audience entertained and constantly looking at what or who is on the screen, you are constantly watching to see what the actors will do next. A conceptual music video is used by most genre's. You wouldn't expect these actors in folk style clothing and paying musical instruments. Lighting and closed camera angles are used at the beginning of the song, then to reveal their faces, this revelation keeps you hooked. This video is based also on performance. It's set in a typical setting of a folk genre video, in the countryside, however the concept keeps you watching.